关键词:  , 电商直播业, 发展路径, 大连市

Abstract:  With its own unique advantages, e-commerce livestreaming has created a new shopping model, bringing new
breakthroughs for the upgrading of the traditional supply chain, thus greatly shortening the distance between products and customers, finally it becomes a new form of economic growth. Affected by the COVID-19 epidemic, the traditional sales methods have made the special products in Dalian unsalable, and the economic development has been seriously affected. When the advantages of e-commerce livestreaming began to emerge, Dalian city seized the opportunity to vigorously develop the e-commerce livestreaming industry, hoping to stimulate people′s consumption desire and boost the economy. This paper summarizes the development status of Dalian′s ecommerce livestreaming industry after the outbreak of the epidemic, analyzes the opportunities and challenges, and puts forward strategies for its future development.

Key words: e-commerce livestreaming industry, development path, Dalian city